Environmental Testing Solutions
PerkinElmer, 2019-2020
PerkinElmer is all about making life better through developing innovative technologies in food, air, water, and soil testing. Thrilled to join their creative team as a copywriter (and knowing very little about environmental science), I quickly learned how to take complicated scientific subject matter and turn it into compelling copy for our customers, testing and academic labs.
From high-level campaign messaging about new products and solutions to scientific long-form content including brochures, ebooks, and blogs to more tactical materials such as branded emails, social posts, and digital banners—we’ve demonstrated that we can speak the language of our customers, no matter the touchpoint or channel.
Digital brochure cover introducing PerkinElmer’s two newest spectrometers
Overarching message for PerkinElmer’s environmental solutions
Chemical analysis solutions campaign with a focus on purity
Blog post example about improving workflows in gas chromatography labs
Campaign messaging for liquid chromatography columns